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Small Business Owner: Clara’s Story

Small Business Owner: Clara’s Story

1. What is your business about, and what inspired you to get started?

Eagles’ Wings Nursing is a private healthcare solutions and nursing provider. Our main operations are focused on providing home nursing care via our professional nurses and caregivers. What inspired us to get started was the recognizable need of quality nursing care at affordable rates. We wanted to bring a way for families, who could not care for sickly or elderly members of their household (either due to lack of time or healthcare skill), to have their loved ones cared for without having to send them to a nursing home or assisted living center. I myself have been a nurse for over 28 years, and the inspiration to found Eagles’ Wings Nursing came naturally once I spotted this niche.

2. What are some of the challenges you face as a small business owner?

One of our largest challenges is the lack of manpower. With our small team, we have had to wear many hats on several different occasions. This comes with its own set of pros and cons, and can sometimes even be fun! Other challenges we face would be the continuous struggle to gain more exposure, having to implement strict money management and cash flow controls at times as well as retaining clients. These are all hurdles we have had to face over the years and these same hurdles will help small business owners grow and learn, both in a personal and business context.

3. What has been your most satisfying moment in business?

Besides officially founding Eagles’ Wings Nursing as a registered business, our most satisfying moment would be the moment we managed to get our first client. That moment marked a significant turning point for us as it showed the idea of Eagles’ Wings Nursing was more than forecasts and projections and we actually helped a person looking for quality health care for a parent.

4. What have been some of your failures, and what have you learned from them?

Like most, if not every, business owner out there, we have had our fair share of failures. These include losing clients, making losses for certain periods as well as various other issues that come up from time to time. Every failure brings with it a lesson, and one key thing we’ve learned is that running a business is like riding a wave. You will not have complete control of the market or the environment, however you can maneuver your business to survive in any conditions with the right team, skills and mindset. Being in the healthcare industry, we also learned the utmost importance of quality control. Usually our clients leave the care of their family members to us while putting the utmost trust that we will look after them with our best efforts. This trust has to be well-met and we should ensure quality of our nurses at all times.

5. What would you say are the top three skills needed to be a successful entrepreneur?

This is a tricky question as I don’t quite consider myself an extremely successful entrepreneur as yet. However I have tried my best to emulate traits I have found in successful entrepreneurs and I have found some common ones. Firstly, tenacity. An entrepreneur has to be able to take a mental and emotional beating as building a business is no easy task.  Elon Musk said it best: “Starting a company is like eating glass and staring into the abyss”.

Secondly, an entrepreneur has to have a huge sense of responsibility. If your employees go home at 6pm, you should be prepared to go home at 9. You have to treat the company as your baby and take upon all the ups and downs that come with your title. However, you should also know when to delegate and trust your team and staff.

Finally, an entrepreneur has to be very business-savvy. This is something that is not stressed enough but is no less important than the other traits. You have to have a feel for opportunities and threats. It also helps to be very aware of all business regulations and compliance matters.

6. What are your hobbies? What do you do in your non-work time?

During my free time, I usually read or catch up with my family and old friends whenever I have the chance. Keeping the company of people around you is very important and something a lot of young entrepreneurs neglect. It keeps you grounded. I also spend time in prayer whenever I have a moment in my day.

7. If you had one piece of advice to someone just starting out, what would it be?

Network and learn. I cannot stress the importance of this enough. Your knowledge will be the groundwork on which you build your business and your network will be your foundation. Having been in the nursing industry for nearly three decade has given me a large network and a wealth of knowledge that is invaluable to the formation and running of Eagles’ Wings Nursing. Don’t be shy to ask questions. Also, be brave and keep your head up during tough times.

For more information about Eagles’ Wings Nursing, visit  https://eagleswingsnursing.com/

#ToughGetGoing is an ongoing campaign to recognize and appreciate the “Crazy Ant” behind every small business. We understand that it is not easy to be on this entrepreneurial journey – we had been there and we are experiencing it now, so we want to give as much support as we can to all small business owners by making creative services affordable to them as well as inspire and empower them in any way we can.

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