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Meet the Founders of Absolutea

Meet the Founders of Absolutea

As told by Founders of Absolutea – Michelle, Elyse, & Siew Wei.

1. What is your business about, and what inspired you to get started?

Absolutea believes in bringing tea lovers the convenience of brewing a cup of tea without compromising its taste & quality. We decided to start Absolutea when we realised how hard it was to get good quality teas, packaged in a way which made brewing convenient for busy working ladies like ourselves. That’s how we decided to only use fresh whole leaf teas (without any artificial flavourings!) in pyramid teabags, instead of the conventional paper teabags with powdered tea inside.

2. What are some of the challenges you face as a small business owner?

All three of us were coursemates in engineering school. When we first started Absolutea, we had no idea how business strategies & social media marketing works! At the same time, we had to start learning how to manage inventories and pick up negotiation skills with suppliers.

3. What has been your most satisfying moment in business?

When we get great reviews from our customers! It is very heartening to see others enjoy our tea. We had customers telling us how our Cozy Chamomile tea helped with their insomnia, and even male customers telling us how much they like our rose tea (much to their surprise too). These moments make all the hard work worth it.

4. What have been some of your failures, and what have you learned from them?

We once brought in a batch of tea that was not suitable to be packaged into tea bags, even though the supplier informed us otherwise. As a result, we could not sell that particular tea blend and we had to go through a lot of hassle to negotiate on compensations from our supplier. After this experience, we learned that it is always important to get information from a few sources and make our own judgement, instead of just believing one source wholly.

5. What would you say are the top three skills needed to be a successful entrepreneur?

Passion, adaptability & multi-tasking skills.

6. What are your hobbies? What do you do in your non-work time?

All three of us love travelling and trying out new cafes in town. Although we sell tea, but we do enjoy a good cup of coffee too!

7. If you had one piece of advice to someone just starting out, what would it be?

Be clear of the reason of why you’re doing what you’re doing. Starting a business is never easy and if you don’t have the passion and love for what you do, chances are you may not stick through until the end.

For more information about Absolutea, visit  https://www.absolutea.my/

#ToughGetGoing is an ongoing campaign to recognize and appreciate the “Crazy Ant” behind every small business. We understand that it is not easy to be on this entrepreneurial journey – we had been there and we are experiencing it now, so we want to give as much support as we can to all small business owners by making creative services affordable to them as well as inspire and empower them in any way we can.

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